How times have changed for the professional Realtor. In New Jersey, we had the green books published a few times a month with all the latest listings and beautiful (sarcasm) small black/white photographs. It is cliche to say the internet has changed the industry, with the addition of multiple listing services sites, Realtor.com, Zillow and others. Add in social media, and the visibility of your client's home has magnified 1000 fold - and so has your marketing efforts.
In a previous post, we discussed the importance of professional photography as part of your marketing mix and to enhance your own brand. We propose to bring professional photography together with social media to create a killer marketing program for your real estate business.
We believe that there are three "online" focal points needed for a consistently successful business and a strong brand. Great photography, strong compelling content describing the property and a way to amplify your voice to the people you want to attract. Naturally, there are other factors offline that make you great as well.
River Town Photography, LLC announces our new "Social Media Extended Reach Program tm".
Reach, is a measure of the audience of people that see your post, your content on social media. This is a critical success measurement in terms of social media results. Sales funnel 101; the more of the right people (the demographics of your likely buyers and clients) that see the listing, the more likely you will have a ready, willing and able buyer - sooner. In addition, when others see your marketing acumen, they are more likely want you to represent their property as their listing agent.
The Social Media Extended Reach Program tm is available to River Town Photography clients for free, or for a slight fee for non-photography service clients. The program begins with the images, where we add content within the image (invisible to the viewer) - called meta tags. Meta tags are content that is visible to the search engines. We insert your name, your agency name, the property address, and your website. We include other important keywords, such as 4 bedroom colonial, 3 car garage, large acreage, views of the Delaware River, and other keywords that are relevant for the property.
Next, we extend the reach of your listing by posting 2-3 images on Pinterest, within our branded board (Local Real Estate for Sale). Pinterest is highly searchable by Google and Bing, and the demographics is well into the sweet spot of real estate buyers (42% women*, 34% with income over $75K, 55% 30-64 age group).
We then post the slideshow and content on our branded Facebook Business Page, NJ and Pa Real Estate For Sale. Leveraging our relationship with Amplify Your Voice, LLC, we promote this business page through well written content, page boosts and advertising. Your listings, along with information about your business, will appear on this page and benefit from our marketing. Plus we will share content with groups appropriate for your listing. For instance, if you have a home listing in Lambertville, we will share the content on Hunterdon, Bucks County and other local group pages - or others you might suggest that fit within your demographics.
Lastly, we will share the listing content on our twitter account - NJ PA Homes for Sale. Twitter reaches the 30-64 age group (30%*), $50-$75k+ income range). Twitter is highly viral as well, and with strategic use of "hastags" (#), highly searchable.
Twitter, along with Pinterest and Facebook extend your reach, amplifies your listings voice, across a wide demographic of home buyers,and sellers.
The real estate business is highly competitive and the best of the best are more likely to be ahead of the curve when it comes to marketing and promotion. The objective of our Social Media Extended Reach program is to greatly enhance your property marketing and your own brand building. Call or email us to learn more about this innovative program along with our professional grade photography services. email: firstname.lastname@example.org (973) 615-5287.
* Pew Research Center "Demographics of Key Social Networking Platforms" 2014