Pinterest has recently busted-out in the social media scene with high energy and excitement, although it has been quietly building a following for years. For photographers, Pinterest can offer incredible opportunities to build awareness and establish your brand.This is the first of a few articles on this new social platform and how you can optimize it for your photography.
What is Pinterest? It is a social media bulletin board. You "pin" your photos on your "board". Other people may take notice and they might "re-pin" your photo to their board. It allows people to share (post on their boards) other peoples pictures.
Confusing? Or are you asking... so what?
Visit my Photography by Stephen Harris Pinterest page to help visualize the concept (add a follow if you'd like!). If you need an invite to join, email me and I will extend an invitation (currently free membership is by invite only).
My Pinterest page:
Here I have created Boards for different genre's of my photographs. You could have wedding, industrial, sports, portraits... whatever fits your photographic focus and interest.
On my site, I also have boards for other interests, such as cameras, books and a page of other people's photography that I enjoy. Re-pinning other people's work is a great way to build up your followers. And also a way to meet other like minded people. More on this later.
Once you have created your own "boards", adding photos is easy. One method is to browse your hard drive and simply upload. Add a description and identify which "board" you are pinning to... and you're all set. However, there are better ways to add your images, which will include URL links back to your web site or Flickr.
Visit the Pinterest Goodies page, where you can add a pin-it button to your Firefox Navigation Bar. Drag a photo from Flickr or other sites to the navigation bar. Click on the new navigation entry and click the pin-it button - and the original URL is included on your board.
There is an even more powerful utility found on this same Goodies page. This is where the power of Pinterest begins to take hold, through links back to your original website. Thus you are creating a way for people to view your picture and then visit you website. This link also creates search engine optimization (SEO) benefits for your website.
Lastly (for this article), when uploading your image be sure to use good keyword text in the description for search benefits. Upcoming - how to build a community and adding pricing to your photographs.